NueDesign is an independent brand, design and web design studio. Our primary focus is on brand experience, creating engaging connections between brands and people.
Our approach is to SIMPLIFY, well.
You want influence, action, sales, results.
Don’t just turn up the volume.
Try simplicity instead.
Most of us are bombarded with noise. And most of us probably do some bombarding.
You want to influence a customer to buy, a colleague to act, or a supporter to donate. And so, it seems, does the rest of the world.
Emails, texts, phone calls, tweets. Adverts on Facebook, in the paper, on the TV.
A flyer pressed into your hand as you rush for the train. A pile of post on the mat when you unlock the front door.
Words and design
that make your business stronger
Doing something new?
Or need to do something better?
We create new brands. And we revamp established brands. Call it what you like – brand consultancy, brand strategy, brand identity, brand review. Our role is to identify and express what’s distinctive about your organisation.
- Review the brand proposition
- Define the brand foundation
- Design the visual brand
- Create the marketing materials
Our work here includes naming and renaming.
And, often, encouraging clients not to change their name.
Think Nike or Coca Cola.
Design shapes the way people think and feel about brands.
At NueDesign, we design logos and visual identities. We design for digital and the web, for print and packaging.
Start with the user, and all else will follow.
That’s the first of Google’s company principles. And it’s a good summary of our approach to website design and creation.
We cover the A to Z of websites. From creating bold memorable headlines to the details of contact form design. From structuring and site maps to optimising for good search engine results.
Art and science!
We always start with the user – understanding who they are and what they want to achieve. We also analyse the data, to see what users are actually doing, so that we can help you get better results.
Most printed marketing goes straight in the bin!
But some items are kept, stored, shared, even treasured.
We design standout physical work in print.
Create or Revamp?
It could be a striking new magazine or annual review. Stationery and business cards. Materials to launch a new service or initiative. Or help engaging your audience with a dry or complex topic.
NueDesign can help you revamp existing materials, or to do something new, to create an impact.
Discover + Define
Insight + information = clarity + understanding
We capture the most important competitor information. We audit the most relevant communication channels. We seek out market insights, and we survey and interview the audience and stakeholders to find new knowledge and opinions. We distill all this wonderful stuff down to a structured set of brand parameters.
We craft creative solutions to express a brand beautifully. From logo and identity design and corporate comms through to web design and development – we have the skills and experience to be critical, detail focussed and practical, to deliver delight, surprise and satisfaction.
Strong brands are extremely precious – it takes hard work and commitment to deliver them consistently and imaginatively. We make sure they look fresh and that they continually deliver value and provoke attention and action.
Support + Feedback
We pride ourselves on forming long-term partnerships. A team you can rely on to ensure your brand and communications stay fresh, relevant and effective, way past the ﬁrst point of delivery. From regular design and website updates, to the occasional proactive ideas to keep you thinking ahead.
Our primary focus is on brand experience, creating engaging connections between brands and people. Our philosophy is simple – enhance your brand and raise your profile through honest and effective creative solutions. Good work if you can get it, even better if you love doing it.
- Research & insight
- Brand strategy
- Brand identity
- Packaging design
- Design of physical environments
- Content strategy & creation
- Brand communication
- Brand & design implementation
At NueDesign we are privileged to be working with and on some of Australia’s great companies folios.
We offer a broad range of services to them – no project being too large or too small.
WE LOOK FORWARD TO WORKING WITH YOU!
Have a project you want to discuss?
Let’s get to work!
Feel free to drop us an email to get the ball rolling!
5/97 Cochranes Road Moorabbin
Victoria 3189 Australia
Telephone 03 9555 5454